8-week lead timeVR Motion Rides
Shared motion attractions with an expanding catalog of immersive VR experiences.

Roy Bull Amusements & Attractions
Commercial amusement equipment built to stand out.
The Roy Bull lineup
8-week lead timeShared motion attractions with an expanding catalog of immersive VR experiences.
6-week lead timeTheatrical AI-powered characters built to create a memorable guest interaction.
6-week lead timeClassic strength-test games available in memorable themes and custom artwork.
6-week lead timeClassic horse attractions with customizable colors, finishes, and configurations.
6-week lead timeAviation-themed rides with bold silhouettes and high-impact commercial presentation.
Familiar vehicle designs transformed into durable attractions for young riders.

Rides in the wild
Custom attractions
Shape the paint, artwork, upholstery, theme, branding, and selected attraction details around your venue.
Start your custom buildBuilt here
Why Roy Bull
Build your next draw
Choose one of our signature attractions or let us build something uniquely yours.